Social Inclusion for all

A Norwegian ad seeking to raise awareness of the importance of foster care is making its rounds on the internet.

Τhe ad was originally posted on Facebook by The Norwegian Directorate for Children, Youth and Family Affairs. It was then reposted and has been viewed more than a combined 127 million times.

The ad, below, opens with a classroom full students about to eat lunches they’d brought from home. All of the students start to eat, except for one boy who excuses himself to go get a drink of water, upon realizing his lunch box was empty.

When he returns a few minutes later, he goes to put his lunchbox back in his desk but notices there’s something inside. He opens the lunch box to find his fellow classmates had each given him part of their meals so he could have something to eat.